Fashion blogger bryanboy1/15/2024 ![]() they would rather see fashion on real people or interpreted in a more personal or intimate way,” he says. “Because of social media, people have lost interest. While Gevinson, 26, has retreated from fashion’s spotlight, Bryanboy has gone from industry outsider to one of the most sought-after creatives in the luxury sector. In the late 2000s Bryanboy, along with fellow blogger Tavi Gevinson, of Rookie magazine fame, were among the first digital influencers to sit front row at international fashion weeks, sparking the whole “bloggers v editors” debate, which on Thursday took a fresh turn with the appointment of 27-year-old one-time blogger Maragaret Zhang as editor-in-chief of Vogue China. When he’s not appearing on his own social channels, including TikTok, or launching a new magazine, Perfect, with a small London-based team, he consults off-camera to some of fashion’s biggest brands, including Prada and Cartier. ![]() with Tavi Gevinson at New York Fashion Week in 2011. ![]() But COVID has made him reassess his focus. His Instagram feed is a mix of sponsored shots of him wearing expensive fashion brands and a quasi photo journal that blurs the professional and personal (the photos are often taken by his Swedish banker husband or a friend). Next month, he’s “coming” (virtually, of course) to Australia, where he has visited previously, for the Melbourne Fashion Festival’s Australian Fashion Summit to speak about how digital platforms, such as Instagram and TikTok, are shaping the industry.īryanboy, AKA Bryan Grey Yambao, launched his career in 2004 with a blog he wrote from his parents’ house in Manila (the URL now redirects to his Instagram page). “It was so weird, to be able to get out of Sweden for two days, see the supermodels, have this small time of magic, it’s just insane,” he says. Last month Bryanboy was among the precious few with an IRLticket to Fendi’s Paris couture presentation, which starred Demi Moore, Kate Moss and Naomi Campbell. Still, when you’re on a first-name basis with Fendi’s newly-appointed womenswear designer Kim Jones (who is also creative director for Dior menswear), there are certain privileges.
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